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Marketing & Catering to Health-Conscious Consumers
The trends and needs of consumers that want to be healthier.

Andrea Holwegner Photo

Andrea Holwegner
Speakers’ Bureau of Alberta©

Andrea Holwegner's presentation, Marketing and Catering to the Health-Conscious Consumer, can be delivered either in keynote or workshop form. It is specifically designed for food producers and the food, the food processing, the grocery, the agricultural and the restaurant and food service industries. How do we cater to an increasingly demanding nutritious-conscious consumer?

Andrea Holwegner teaches us how to enhance our credibility, our visibility, our reach, our prominence and thereby increase our sales of food.

Everyone wants to be healthy yet more people than ever before are struggling with obesity, health issues and guilt about their food choices. Add the challenges of a negative perception of the food and restaurant industry as well as conflicting and over-complicated health information and you can see why people are overwhelmed.

How well do you understand the needs, buying decisions and questions of health-conscious consumers and those with medical issues? Are you coming up with ideas that will satisfy a hungry market that is starving for better solutions to their needs? Do you know what key opinion leaders that educate the public about health and wellness every day will say about your offerings and marketing material? Coming up with solutions to these questions is important for you and the maintenance and increase of your sales.

Andrea will offer you practical ideas on product innovation, marketing and communication of your current and future offerings. Create credible choices, generate creative partnerships and work to educate this growing population! You will not only deliver superior taste but you will also surprise consumers with helpful solutions for their health. Learn how to create a new following of loyal consumers and supporters.

For more information and bookings: 1.866.420.3338 info@speakersalberta.com

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